Description As a data-driven analyst, I am curious and passionate about products, online marketing and entrepreneurship.
Shanghai Shangzhen Overseas Affairs Service LTD
Online Marketing Director
Oct 2017 – Jul 2018 | Shanghai, China
- Worked with core department and team members to understand the customers’ needs, define service portfolio, implement marketing strategy in target markets based on company’s business strategy, operation plan and brand strategy.
- Defined and optimized the cross-channel strategy and test design by investigating the previous marketing initiatives and predicting the future trend.
- Analysed data from online marketing channels, built a dashboard for multi-user to monitor relevant marketing and sales indexes.
- Worked closely with software developers to conduct A/B and multivariate testing on the website and mobile application. See less
Sep 2016 – Oct 2017 | Shanghai, China
- Business development, built and maintained relationship with prospective clients.
- Customized overseas study plans for clients, implement plans and follow up with clients.
- Collected information and build up database for universities around the world.
- Set up administrative information and OA system, in order to organize data for analytics.
- Worked with SEO & SEM specialists to update company’s marketing website. See less
Queen Mary University of London
MSc Business Analytics | Sep 2018 ~ Sep 2019 | London, UK
Programming for Business Analytics Data Analytics Time Series Analysis SAS Strategic Analysis Experiment for Business Analytics Machine Learning with Python Project Management Materclass (machine learning) Leadership Skills
BA Hons. Economics | Sep 2014 ~ June 2016 | Toronto, Canada
- Summa Cum Laude.
- Member of Dean’s Honour Roll (top 2%).
- Master’s Honour Roll: Vanier’s Vingt-Deux.
- Provost’s Scholarship (Entrance Scholarship).
- HR Analytics (Programming for Business Analytics, Access & Excel & VBA)
- Boston Housing Dataset Analytics (Data Analytics, R)
- Resource-based Analysis for ByteDance (Strategic Analysis)
- Red Wine Quality Dataset Analytics (Decision Tree & Random Forest, Python)
- Xiangshang International Official Website Development
- 51热带鱼 Aquatic species database and fish-keeping tutorials (Personal Interest, Chinese).
Machine Learning Packages and Algorithms
k-means Cluster Decision Tree Stochastic Gradient descent Deep Neural Networks
Business Analytics Tools
R Python Excel SQL Visual Basic SAS
SEO SEM Digital Marketing Growth Hacking
Linux Server Arduino